Archive for the ‘Localization’ Category

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Success in localization

In advertising,Bible,Books,business,Community,computers,culture,facebook,faith,leadership,Localization,Uncategorized on September 15, 2016 by mstevensrev

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There are a number of models of success in the localization industry.

Each day billions of people use products they would otherwise not have access to because of the translator or editor and supporting services.

Global companies continue to drive higher revenues worldwide, often outside the country that the company was originally founded in.

An author gets his book out to an audience that doesn’t speak his native language.

Communities are being connected and the localization industry has a continued opportunity to onboard new groups of people to this exciting connected world we live in. Through this work we share in the beauty of the worlds growing diversity, and language is at the core of it.

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. -Nelson Mandela

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Favorite sales stories, and a new podcast

In advertising,banking,Books,business,commercials,computers,culture,design,generosity,humor,leadership,Localization,mission on September 14, 2016 by mstevensrev

sales-army.jpgToday we put our the latest episode of our podcast, Episode 010: What about Sales, from Globally Speaking. www.globallyspeakingradio.com or you can listen and subscribe to the podcast on iTunes, Google Play (USA or Canada), Stitcher, or via RSS. This inspired me to share a story that tells you how hard it is to do sales, which is something I am passionate about.

A few years ago before the localization industries primary trade show, LocWorld, I sent a note to a friend that I saw was going to be in attendance, offering to show him around town since the show was in Seattle. It had been a few years since I had connected with this friend and former client, so I thought it would be great to catch up. Surprisingly, to me, there was no response.

On the second night of the show we are at a bar and I see this friend I reached out to at the same bar with his colleagues enjoying a drink. The bar was closing, and I went up to see how he was doing. After some small talk he said, “You’re from here, where can we get another drink?” I had my car and offered to take them to another bar I knew would be open and fun. So we went out to my car, the four of us squeezing into a small two door car, once everyone was in I locked the door and asked, “No one is getting out of the car until I found out why you didn’t respond to my email.” There was laughter, but I did not move or start the car as everyone looked around.

Finally my friend went to explain that he had received no less then 400 emails or LinkedIn InMail before the conference. Some were offering him “10% less then his current prices, guaranteed.” He then apologized, under the threat of never getting out of my car, and went on to explain how it was impossible to separate the signal from the noise in such circumstances…so he just shut off.

Not only was it fun to reconnect with an old friend, but he insight was shocking to me. How do you distinguish yourself when people have shut off because there is too much noise? How do you respect a person’s desire to not be bother but also let them know that you are thinking about them? This is the work and the art of sales, each person and company are unique but the principles you have in place to tackle this obstacle are key in your success.

Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.

-W. Clement Stone

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Think about the process

In art,blogging,Books,Localization,mission,Money,Technology on September 13, 2016 by mstevensrev

dominoesThe process is worth thinking about. Not merely the process that your employer has set up to make sure you are meeting each performance metric, but rather the process that makes you successful. Here are my questions:

Where were you the most productive?

What led to your wins? 

Then look to see if your activity is supporting productivity and wins. Here is how I try to evaluate:

Can you make a small adjustment that will lead to getting you the information more easily, or with less distraction?

Are there steps that keep you from acting on new information in an efficient manner?

Can I make it easier for people to find me?

I think of the leadership book by Marshall Goldsmith, What got you here, won’t get you there. The first time I read it I thought, Wow it is really important to re-evaluate. Now that it has sunk in I realize that this is almost a continuous process, one that we regularly need to address.

“People will do something—including changing their behavior—only if it can be demonstrated that doing so is in their own best interests as defined by their own values.”
Marshall Goldsmith, What Got You Here Won’t Get You There: How Successful People Become Even More Successful

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The (free-range) Chicken Theology of Work

In art,Bible,church,Community,culture,design,devotional,Evangelist,faith,familiy,food,Friends,Fun,Japan,Localization,mission,movies,Prayer,principles,Spiritual,Theology,Uncategorized,work on November 11, 2012 by mstevensrev


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My theology of work is forever changing and evolving, and one place that I journey with others on this path is at Kiros, once or twice a month depending on my travel schedule I attended the breakfasts meetings they put on where they often have a speaker share some perspective on living out their calling as a Christian in the marketplace.  As a side note I also had the privilege of speaking to the group last March, if you want to check that our it is here.  This last Friday Richard Mouw of Fuller Seminary provided one of the best talks I have heard on the topic, his stories had us rolling on the floor, his theology was simple enough a child could understand while making thoughtful people think, and his love of the scriptures came through as everything was driven by the text.  The premise of Richard’s talk was very simple, you have been called by God to your work and you have the opportunity to examine that calling in this life to better understand your ‘responsibility’ to live out that calling in your fullness.

There were so many rich stories to share but my favorite was one Richard shared about a friend who is a chicken farmer who examined his role in the plan God has in raising chickens on his farm.  There is a tension when you come to farming or the role animals have on this earth and the tension is this: Animals are not people and animals have not merely been created to serve our purposes.  Another way to say this is a chicken won’t write Shakespeare, but a chicken is not merely a piece of meat.  Therefore this farmer thought deeply about the theology of raising chickens.  He came up with this, “God wants every chicken on our farm to have the opportunity to strut his/her chicken self infront of the other chickens.” In that theology I hear echos of the local farm movement as described to me by Mark Canlis, that the goals of these farmers is to have their cows (or other animals) only have one “bad day” in their life.  That day would be the day they are slaughtered. Though the image Richard provided me was so much more winsome because I see in my mind that chicken strutting around, rather than focusing on the bloody chopping block.

This can be a helpful premise for chickens, but I propose that people cannot think deeply about these issues because we don’t recognize that we have been created to strut the glory in which we have been created, theologians refer to this as being created in the image of God. Marianne Williamson was famously quoted in a speech by Nelson Mandela, she says,

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measureIt is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.

The knee jerk reaction people, especially from my theological tradition have, to this kind of thinking is that we are sinful therefore pride and arrogance must be guarded against. This warning is fair but it sets up a false choice between humility and glory.  Jesus lived in the fullness of God and yet was extremely humble.  He accepted all people as equal, he did not use them as means to an end, the only part I would add to our responsibility in the area of humility is that we recognize that we are wrong intentionally because of bad motives and unintentionally whereas Jesus did not have this struggle because he was God…he was perfect. One friend of mine says, “I’m wrong 50% of the time, the hard part is that I don’t even know which 50%, but God is making me better.”  Live out in the glory that you have been created in, be quick to acknowledge when you fail at it, and in gratitude acknowledge that the source of every good gift in your life is not your own but rather a gift from God.

The question that Richard’s (free-range) Chicken Theology brought up for me is, how do you apply this in the darkest valley’s of your career and work? In the past two years before my current job I walked through a few of those valleys, the struggle of broken promises that would not reward me for my work, getting fired, and having a job where I felt lonely and hopeless.  How do you strut your stuff in those circumstance? I asked the question and Richard’s answer was twofold as I understood it, in thinking about it I think there may be at least third option as I understand it.

Richard said first your current circumstances may be preparation for the next step.  This rang true for me because I look back on the last two years and acknowledge that I would not be currently living in such glory without all that I had gone through.  The experience humbled me, gave me fearful experiences that I persevered through, and provided tangible knowledge that assists me daily in my current job.  Learn everything you can if you are going through a hard time, examine your character, life and work for there could be something on the horizon you are completely unaware of that will be a blessing.  This answer provides hope, but the truth is like a chicken we are completely ignorant if our future date is the chopping block.  And yes I know that even for the child of God the chopping block is not the end of the story because there is greater glory beyond, but I still find this answer a part of the overall answer rather then complete.

The second answer Richard provided is that your vocation could be less then the sum total of your calling.  Our callings are greater than our work, I sell therefore I am a salesperson yet I am a father, husband, churchman, and the list goes on and on.  Perhaps your work is merely a platform that provides you the freedom to pursue the other callings in your life with greater glory. I have met many people in my life that this is the circumstances they live in, they are lawyers but their passion is to see the gospel forwarded in particular countries in the world like China.  The short side of this answer as complete is that we were created in a garden where all aspects of life were intended to work for God’s glory, so when we set create an arbitrary distinction between our work life and home life, for instance, it is impossible to live as God intended…as a whole person.  I know for me personally when my work life was hopeless it was very difficult to enjoy my time at the park with my children, most of my conversations with my wife were in tears clouded by depression.  This is why I contend again that work as a platform merely for the rest of our life falls short in allowing us to live gloriously.

A third option I want to propose does not answer the question fully either. As a matter of fact I sense that used incorrectly it could be the most damaging of the the options as it is the most deterministic and could create an undeserved heavier burden on someone already struggling. This option is the most Taoist or Confucius of the options, and because of that I think it is the most practical (in touch with how the world really functions and how our role relates to that functioning).

A documentary came out recently titled, Jiro dream of Sushi “by David Gelb takes a look at the work and life of Jiro Ono, a Michelin three-star sushi chef who, at 85 years of age, continues to work on his craft every day at his tiny restaurant in a Tokyo office building basement opposite a subway station entrance. His colleagues, his country, and at least one very knowledgeable food writer recognize him as perhaps the greatest sushi chef alive.” This description is taken from an article on Lifehacker by Maximiliano El Nerdo Nérdez.  In the article titled Lessons We can Learn from Jiro Ono, Maximiliano encourages readers as his first point to fall in love with your work.

“Once you decide on your occupation,” says Jiro, “you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That’s the secret of success and is the key to being regarded honorably.”

Deciding on your occupation is a challenge for we live in a society that provides the opportunity to live in reasonable comfort regardless of your job or if it is in line with your calling.  The hard work is not finding a job, it is discovering calling…once your calling is discovered or rather accepted (if you are a Calvinist) then the path of occupation is more clear though it may be a difficult path.  Part of my calling is as an evangelist, meant that for a time my occupation would place me circumstances to lead people to a similar vision of my spiritual practice though for most people I talked with they would not share the same vision.  So I became a pastor of a church in Oakland, CA.  The church had financial challenges from before I started there, attendance was poor, and it was in a city that was not necessarily supportive of the entire scope of work we were pursing.  The path for me as an evangelist was not easy.  Now that I am in technology services my calling as an evangelist has not changed, but the path is much easier in many ways, and the path still allows me to live out my glorious calling while dedicating myself in excellence to my occupation.

Today I want to encourage everyone, strut your stuff in front of us other chickens. If you are in a dark valley, remember your current occupation (or lack of occupation) could be a learning step, a platform for other work, or the place you have been given to dedicate yourself.  Even as I write that I believe the answer is all three not merely one or another.  When I worked in a church we began each service with a call to worship, and I would frame the call to worship and the entire service with these words, “The good news for those God loves is that he has the first word to us and that first word is always blessing. God loves you and has made you in his glory! The good news does not end there rather God has the first word and the last word.  The last word of those God loves is also blessing, you have been delivered.” So regardless of your circumstance remember you have been created for glory and you will be delivered unto glory. Amen.

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Doing things the right way, Caffe Torino Seattle

In business,culture,food,Friends,Fun,Localization,publicity,Uncategorized,work on November 2, 2012 by mstevensrev Tagged: , ,

ImageJust this week I was able to catch up with an old co-worker friend of mine Andrea Florissi, who I worked with for a number of years left his role as a Senior Project Manager to open a cafe.  The last few months have been amazing to see and a delight to hear the story of how Andrea took his time in this venture of a lifetime and his dedication to doing it right now shows!

Andrea told me it took so much longer to find the location the he realized.  One spot that he thought was ideal took a very long time and ultimately didn’t work our.  Now he has the newest cafe in South Lake Union, just a few blocks from REI, this could be one of the hottest areas in Seattle, and a great place to start a cafe.

ImageWhile I visited when the cafe was still under construction, Andrea mentioned to me the special drink that they would offer to make the unique in the city of Seattle.  Needless to say it sounded like the Italian version of voodoo and I was not a believer, especially since my favorite coffee shop is on block away.

So after stopping in to say hi a few days ago, I turned to the employees working that day and yell, “Alright hook me up with that secret drink!” which is called Bicerin.  The drink was described to me as a mix of Italian hot chocolate, coffee and cream.  I took one sip and it changed my life.  My favorite speciality coffee drink in Seattle has been a Vivace Mocha.  Generally I do not drink Mochas but the richness and bitterness at Vivace has made it my favorite drink for almost fifteen year.  Vivace has competition, the chocolate in the drink hangs on in an amazing way, needless to say I was blown away.  Only later did I find out that they use Theos Chocolate for the drink…amazing.

So if you want to try something new on the Seattle coffee scene go check out Andrea and Cafe Torino.  The food looked great and they have free wireless, so it has now become my shop for meetings in that area of Seattle.  Andrea did things the right way, and I hope you get to enjoy it! Check them out on facebook too.

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>New Job Title

In leadership,Localization,welocalize on November 29, 2010 by mstevensrev

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>Maps meet language

In Fun,Localization on January 11, 2008 by mstevensrev

>Very cool post by a blog that is moving up on my favorite list…btw that list is not posted anywhere except in my head.

http://www.nakedtranslations.com/en/2008/01/000940.php

Enjoy.