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Machine Translation making waves and how to make sure you know how to talk about it at the cocktail party

In Books, commercials, Community, computers, culture, facebook, Technology, work on October 5, 2016 by mstevensrev

bn-cz300_google_g_20140528135745In the past month(s) some of the news coming out from major technology companies have caught the media’s attention. At the same time my co-host for the Globally Speaking Podcast, Renato Beninatto , was really pushing us to make our most complex podcast to date on the topic as part of a series on the machines taking over:) Since then I have started doing my research in preparation for our conversations with leaders in the field. At this point I’m likely to help others talk intelligently at a cocktail party.

To date much of the conversation around Machine Translation, which has been around since the 1950s, mainly consisted of statistical and rule-based systems. Rule Based systems as the names signifies is based up linguistic rules that set how words will be translated, words from target language will replace the source language. Statistical machine translation focused on pattern recognition within translation and provided target based on huge amounts of parallel texts. Most of the effective machine engines for a time ended up being a Hybrid machine translation engine that incorporated the best of both methodologies..

Now neural networks are on the scene. To understand the effectiveness and basic outline of this technology check out a this great article, From not working to neural networking. As I understand the strength of the neural network is the depth of the data that is process. Rather then being limited to a number of rules or a corpus of strings to improve the quality. Neural machine translation operates beyond a string and by exposing it to a huge number of examples it will learn without telling it what to look for. There is a sight that even allows you to demo the Neural Machine Translation by LISA, which has been trained on a lot of data from the UN and European Parliament.

So since this has been going on for some time, why the news all of a sudden? For one Alan Packer from Facebook came out and said that the other forms (specifically statistical) of machine translation have reached their usefulness and Facebook is now focusing on the use of neural networks. Check out Rachel Metz’s article, Facebook Plans to Boost Its Translations Using Neural Networks This Year. Then this month Google has come out and said that Google Neural Machine Translation reduces errors by 60 percent, cool. NPR picking it up here, they interviewed a translator naysayer who felt the need to reinforce that professional translators will be needed.

Then during Google’s “Made by Google” Event, the implications of this break thru and artificial intelligence (AI) were discussed by Sudar Pichai during the early part of the event. The part about the implications for voice technology were interest, why do we only have one voice?

With all the excitement it is important to have other voices outside of Google and Facebook, so that we don’t all get caught up in the next wave of hype. For that check out the article, Hyperbolic? Experts Weigh In on Google Neural Translate from Florian Faes at Slater. Overall the opinions are rather favorable, so check it out.

Now you are on the road of looking like a star with your friends and new acquaintances. Glad to hear about other resources you are finding key on getting you up to speed with this great technology, if it’s something we use I’ll be sure to mention it on the podcast!

Sometimes I wish that I could go into a time machine right now and just look at my self and say, ‘Calm down. Things are gonna be fine. Things are gonna be all great. Just relax.’

-Tristan Wilds

Articles

Simple sales strategy exercise

In advertising, business, Community, culture, design, principles, running, work on September 21, 2016 by mstevensrev

20160920_073222.jpgYesterday while running through the park yesterday I ran past this art and was reminded of a simple mental exercise regarding sales. Follow with me for a moment:

Which of these to chairs represents the salesperson and the client?

There is no correct answer but the way you answer may reveal a great deal about how you think of salespeople. If you are a salesperson it may reveal how you think about yourself. In an ideal world the chairs would be the same size and it would be two experts working together for their common good. There are also times to humble oneself, when providing hospitality or after a mistake that may lead to an discrepancy.  There have been moments where I have remembered this image and thought to myself, which one do I feel like right now…and is that okay?

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.

William Clement Stone

Articles

Success in localization

In advertising, Bible, Books, business, Community, computers, culture, facebook, faith, leadership, Localization, Uncategorized on September 15, 2016 by mstevensrev

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There are a number of models of success in the localization industry.

Each day billions of people use products they would otherwise not have access to because of the translator or editor and supporting services.

Global companies continue to drive higher revenues worldwide, often outside the country that the company was originally founded in.

An author gets his book out to an audience that doesn’t speak his native language.

Communities are being connected and the localization industry has a continued opportunity to onboard new groups of people to this exciting connected world we live in. Through this work we share in the beauty of the worlds growing diversity, and language is at the core of it.

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. -Nelson Mandela

Articles

Favorite sales stories, and a new podcast

In advertising, banking, Books, business, commercials, computers, culture, design, generosity, humor, leadership, Localization, mission on September 14, 2016 by mstevensrev

sales-army.jpgToday we put our the latest episode of our podcast, Episode 010: What about Sales, from Globally Speaking. www.globallyspeakingradio.com or you can listen and subscribe to the podcast on iTunes, Google Play (USA or Canada), Stitcher, or via RSS. This inspired me to share a story that tells you how hard it is to do sales, which is something I am passionate about.

A few years ago before the localization industries primary trade show, LocWorld, I sent a note to a friend that I saw was going to be in attendance, offering to show him around town since the show was in Seattle. It had been a few years since I had connected with this friend and former client, so I thought it would be great to catch up. Surprisingly, to me, there was no response.

On the second night of the show we are at a bar and I see this friend I reached out to at the same bar with his colleagues enjoying a drink. The bar was closing, and I went up to see how he was doing. After some small talk he said, “You’re from here, where can we get another drink?” I had my car and offered to take them to another bar I knew would be open and fun. So we went out to my car, the four of us squeezing into a small two door car, once everyone was in I locked the door and asked, “No one is getting out of the car until I found out why you didn’t respond to my email.” There was laughter, but I did not move or start the car as everyone looked around.

Finally my friend went to explain that he had received no less then 400 emails or LinkedIn InMail before the conference. Some were offering him “10% less then his current prices, guaranteed.” He then apologized, under the threat of never getting out of my car, and went on to explain how it was impossible to separate the signal from the noise in such circumstances…so he just shut off.

Not only was it fun to reconnect with an old friend, but he insight was shocking to me. How do you distinguish yourself when people have shut off because there is too much noise? How do you respect a person’s desire to not be bother but also let them know that you are thinking about them? This is the work and the art of sales, each person and company are unique but the principles you have in place to tackle this obstacle are key in your success.

Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.

-W. Clement Stone

Articles

Think about the process

In art, blogging, Books, Localization, mission, Money, Technology on September 13, 2016 by mstevensrev

dominoesThe process is worth thinking about. Not merely the process that your employer has set up to make sure you are meeting each performance metric, but rather the process that makes you successful. Here are my questions:

Where were you the most productive?

What led to your wins? 

Then look to see if your activity is supporting productivity and wins. Here is how I try to evaluate:

Can you make a small adjustment that will lead to getting you the information more easily, or with less distraction?

Are there steps that keep you from acting on new information in an efficient manner?

Can I make it easier for people to find me?

I think of the leadership book by Marshall Goldsmith, What got you here, won’t get you there. The first time I read it I thought, Wow it is really important to re-evaluate. Now that it has sunk in I realize that this is almost a continuous process, one that we regularly need to address.

“People will do something—including changing their behavior—only if it can be demonstrated that doing so is in their own best interests as defined by their own values.”
Marshall Goldsmith, What Got You Here Won’t Get You There: How Successful People Become Even More Successful

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The silver bullet

In art, Books, business, Community, culture, design, faith, leadership, mission, Money, principles, quote, Spiritual, Theology on September 12, 2016 by mstevensrev

23463195732_0b5aa8e114_bThe existence of this tool is far overrated. Often in strategy meetings adding that one tool is the over simplified solution for an extremely complex problem, and it is no surprise that it often does not work.

Few things work as well as compound interest. This goes for money and showing up every day to the work before you. Constantly doing your job, regularly and steadily improving small bits that can improve the whole.

For those not paying attention success does look like a silver bullet was discovered, an overnight sensation discovered, and all the lonely days practicing in the garage or at empty shows are forgotten because of the success. For those who accomplish it, they remember all the work and failure that provided the foundation for the win. Once it is achieved it means you have to go out there and do it all over again.

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”

-Vince Lombardi

Articles

Respect to TWB (Translators without Borders)

In Uncategorized on August 31, 2016 by mstevensrev

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Today we released a really great podcast, it is with Lori Thicke, the founder of Translators without Borders. They are a non-profit group responsible for breaking down language barriers humanitarians face all over the world. To date this is one of my favorite conversations because I am able very directly to see the work I do impact the world. The time we had was far to short, I’m sure again we will have Lori on to talk with us about more!

Check out the links to the podcast from the Moravia Blog or to learn more about this program, go to www.globallyspeakingradio.com, where you can listen to and also download a full transcript of all episodes.

“No matter what people tell you, words and ideas can change the world.”

-Robin Williams