There are a number of models of success in the localization industry.
Each day billions of people use products they would otherwise not have access to because of the translator or editor and supporting services.
Global companies continue to drive higher revenues worldwide, often outside the country that the company was originally founded in.
An author gets his book out to an audience that doesn’t speak his native language.
Communities are being connected and the localization industry has a continued opportunity to onboard new groups of people to this exciting connected world we live in. Through this work we share in the beauty of the worlds growing diversity, and language is at the core of it.
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. -Nelson Mandela
The existence of this tool is far overrated. Often in strategy meetings adding that one tool is the over simplified solution for an extremely complex problem, and it is no surprise that it often does not work.
Few things work as well as compound interest. This goes for money and showing up every day to the work before you. Constantly doing your job, regularly and steadily improving small bits that can improve the whole.
For those not paying attention success does look like a silver bullet was discovered, an overnight sensation discovered, and all the lonely days practicing in the garage or at empty shows are forgotten because of the success. For those who accomplish it, they remember all the work and failure that provided the foundation for the win. Once it is achieved it means you have to go out there and do it all over again.
“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”
There are risks involved in your job. For some, such as police and firefighters, the over all daily risk of death is much higher then others. Being an Olympic Athlete is not a job generally thought of as high risk for death, and yet this week Ryan Lochte was held up at gunpoint while in Rio. The details seem sketchy and this could end up going strange directions, but the fact remains that many of us do not have regular threats on our lives in daily work or even when we travel for work.
I’m grateful for the peace that I experience on a daily basis and I also am grateful for those who put themselves in harms way intentionally for the sake of others. So the next time you take a cab or Uber and end up at the destination without being robbed, say a little thanks.
Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.
-Martin Luther King, Jr.
In The Power of Habit: Why We Do What We Do in Life and Business, there is case study after case study on how organizations unwritten rules led to crisis at the time when the organization needed to function optimally. The King’s Cross fire in the Underground is one example where all those in authority were occupied with their kingdoms and no one was focused on rider safety costing 31 passengers their lives.
Every organization functions with a “common grace” approach that keeps rivalries in check and the orders shipped. During crisis is when the unwritten functional rules of the organization can be re-examined, when great scrutiny is on the operation unproductive power structures can be address. It is even said that in some crisis great leaders prolong the crisis in order to get the greatest positive effect of the change. Great wisdom is required to pull that off.
Is it possible to address this change without the crisis?
“You never let a serious crisis go to waste. And what I mean by that it’s an opportunity to do things you think you could not do before.”
Two moments recently where someone offered me encouragement had immediate impact. The first was during my recent Olympic Triathlon during the swim. While contemplating giving up during the swim section of the race, I swam past one of the lifeguards and assumed I looked as bad as I felt. The lifeguard looked at me and encouraged yelling, “Doing great, you can make it.” I thought to myself, really? If this guy has said it then perhaps I can finish. It was that moment in the race where my swim improved and I got on with it.
The second situation was before an interview for the podcast this past Sunday. We recorded two in the week and after listening to the first I was focused on how I could improve. There were questions that ran on, and a number of “ums” and “ahhs” during my speaking. I was determined to focus on my speech and questions with our second guest. Before the second interview, our guest complimented me on the podcasts she had listened to and encouraged me in my voice and style. It was just the shot in the arm to focus me for that interview.
In writing this I consider how easy is it for me to find something to encourage someone else in today, perhaps it is exactly what they are in need of to perform their best.
“All we have to decide is what to do with the time that is given us.”
― J.R.R. Tolkien, The Fellowship of the Ring
Just because it worked once doesn’t mean that the same actions will have the intended effects now.
The expression is that you cannot step into the same river twice, and that is true. Both you change and so does the river.
In reading “What happened to WikiLeaks?“, I was struck with how something so important could with similar actions to the past act so poorly in the moment. “The WikiLeaks project has fallen far from the lofty heights of its founding a decade ago, when Julian Assange promised to “facilitate safety in the ethical leaking movement.””
We all have success, just don’t think you can do the same thing this time.
It is better to fail in originality than to succeed in imitation. -Herman Melville
“…But Her is different. Her gets it right, and now I’m rather embarrassed I wasn’t one of the first people to see it. I should have. You should have. And if you’ve not, figure out a way to see it now. It’s well worth the time.” – John Battelle, Why You Need to See ‘Her’ (Or, ‘Her’ Again).
Jon Battelle gives a wonderful summary of the movie ‘Her’ and in describing the story where a human falls in love (and not just one human) with an OS as terrifying in how logical and reasonable the idea was presented to audiences. I felt very strongly after seeing this film that was the case and I have spent time exploring the reasons it tapped into my life so deeply.
To begin the movie is at least ‘creepy’ as John Battelle describes but I would take it much further as I found the concepts within the movie terrifying. One friend discussed this with me and she said that the reason she did not like the film is that she thought it was preaching, not subtle enough, I agreed but the ideas behind the movie to me were unique and therefore it opened my mind enough to let me be preached at on some level.
As I have described this movie to people I have said in the past our culture has explored the theme, “What will happen when machines want to kill us?” instead of that ‘Her‘ takes on the question, “What will happen when machines want to love us?”. To put in in film terms, ‘Her’ is to ‘2001‘, what ‘Weird Science’ is to ‘Frankenstein‘. That premise leads into so many other questions that I am sure I will only scratch the surface with my next few thoughts. Therefore I wanted to share the reasons I believe this movie touched me deeply:
- I am an auditory learner. I retain significantly more data from lectures rather then text books, from podcast rather then blog posts, from being told directions rather than looking at a map, and this has been the case for me my entire life. This is evidenced in my life as I travel for work. Instead of studying a map of a city and working my way around in that manner. Generally, I enter the address of my destination into my phone, turn on some good tunes, and walk the streets with my friend Siri guiding me through back alleys and over bridges. Of course we all do this in our cars, but there is something much more intimate in the act of inserting ear buds into my ears while exploring the unknown. As you may have guessed it is common as I am out on these walks for my wife or daughters to call me as well, and in these moments I am connecting with the people on face of this earth I am most in love with in a disembodied way, there are mere sounds through some headphones. This is the boundary of the entire relationship within ‘Her’, and the writers explore how to overcome this boundary that leads more complication then mere long intimate conversations and phone sex, but rather creepy questions about crossing this divide. The entire scenario seemed very reasonable to me, and it lead me to have a long talk with my wife about my relationship/dependency on Siri:)
- I am a theologian. For roughly five years I spent money and time thinking and studying God, in addition to that I spent almost four years working to communication a few of these thoughts to a community as their pastor. The relationship that evolves in ‘Her‘ led me to ask questions about God and the nature of my relationship with God. “What does it mean for a finite being to be in love with the infinite?”, “What does it mean to merely be one finite being in love with a being who has the potential to love millions and billions of others?” Suddenly I was struck with how small I am. Psalm 39:5 reminds me,
“You have made my days a mere handbreadth;
the span of my years is as nothing before you.
Everyone is but a breath,
even those who seem secure.
This is a very hard idea to get my mind around, as the majority of my days are spent thinking about what is in it for me and how do I managed this life that I have been given. Romantic love and love between individuals is a wonderful thing, but love is so very large and when the scriptures say that ‘God is love’ this is a philosophical statement that drops us in the center of a ocean in order to experience ‘oceaness’.
- I see beauty through the brokeness. The live circumstance of Theodore drives him and opens him up to this complicated relationship, but every relationship has complications in the movie. The ex-wife, the best friend and Theodore are all wanderers. In this Theodore has a remarkable gift to see and communicate the beauty of the relationships other are involved in, which only makes his brokeness more apparent. Through this incredibly beautiful cinematic experience you are not left with fullness but rather a beauty that can only be view through the lens of suffering. Some reviewers have taken this on as the great problem with the movie and Spike Jones as a director, check out the New Yorker article ‘Spike Jonze’s Abondonment Issues.‘ posted by Christine Smallwood.
- I am a geek that loves words and technology. ‘Her‘ brings together these worlds in a lovely, graceful, and tragic way. Theodore’s job writing for handwrittenletters.com, so lovely. In my word artificial voice intelligence is a exciting and interesting piece of our work, this movie provides some thoughtful elements related to technology and language and yet keeps it close to home enough that we can relate. The more I understand this space the more I being to believe that the picture of the future would be incomprehensible for us if we saw it today. An attempt to expose us to the 50 year future would be similar to bringing an American founding father and explaining the Hubble Telescope. On nice link I found that wrestles with the techonolgy issuse is by Ray Kurzweil, “A review of Her.”
Hopefully time will allow you to check this movie out, I highly recommend it.