Today we put our the latest episode of our podcast, Episode 010: What about Sales, from Globally Speaking. www.globallyspeakingradio.com or you can listen and subscribe to the podcast on iTunes, Google Play (USA or Canada), Stitcher, or via RSS. This inspired me to share a story that tells you how hard it is to do sales, which is something I am passionate about.
A few years ago before the localization industries primary trade show, LocWorld, I sent a note to a friend that I saw was going to be in attendance, offering to show him around town since the show was in Seattle. It had been a few years since I had connected with this friend and former client, so I thought it would be great to catch up. Surprisingly, to me, there was no response.
On the second night of the show we are at a bar and I see this friend I reached out to at the same bar with his colleagues enjoying a drink. The bar was closing, and I went up to see how he was doing. After some small talk he said, “You’re from here, where can we get another drink?” I had my car and offered to take them to another bar I knew would be open and fun. So we went out to my car, the four of us squeezing into a small two door car, once everyone was in I locked the door and asked, “No one is getting out of the car until I found out why you didn’t respond to my email.” There was laughter, but I did not move or start the car as everyone looked around.
Finally my friend went to explain that he had received no less then 400 emails or LinkedIn InMail before the conference. Some were offering him “10% less then his current prices, guaranteed.” He then apologized, under the threat of never getting out of my car, and went on to explain how it was impossible to separate the signal from the noise in such circumstances…so he just shut off.
Not only was it fun to reconnect with an old friend, but he insight was shocking to me. How do you distinguish yourself when people have shut off because there is too much noise? How do you respect a person’s desire to not be bother but also let them know that you are thinking about them? This is the work and the art of sales, each person and company are unique but the principles you have in place to tackle this obstacle are key in your success.
Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.
The process is worth thinking about. Not merely the process that your employer has set up to make sure you are meeting each performance metric, but rather the process that makes you successful. Here are my questions:
Where were you the most productive?
What led to your wins?
Then look to see if your activity is supporting productivity and wins. Here is how I try to evaluate:
Can you make a small adjustment that will lead to getting you the information more easily, or with less distraction?
Are there steps that keep you from acting on new information in an efficient manner?
Can I make it easier for people to find me?
I think of the leadership book by Marshall Goldsmith, What got you here, won’t get you there. The first time I read it I thought, Wow it is really important to re-evaluate. Now that it has sunk in I realize that this is almost a continuous process, one that we regularly need to address.
The existence of this tool is far overrated. Often in strategy meetings adding that one tool is the over simplified solution for an extremely complex problem, and it is no surprise that it often does not work.
Few things work as well as compound interest. This goes for money and showing up every day to the work before you. Constantly doing your job, regularly and steadily improving small bits that can improve the whole.
For those not paying attention success does look like a silver bullet was discovered, an overnight sensation discovered, and all the lonely days practicing in the garage or at empty shows are forgotten because of the success. For those who accomplish it, they remember all the work and failure that provided the foundation for the win. Once it is achieved it means you have to go out there and do it all over again.
“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”
Two moments recently where someone offered me encouragement had immediate impact. The first was during my recent Olympic Triathlon during the swim. While contemplating giving up during the swim section of the race, I swam past one of the lifeguards and assumed I looked as bad as I felt. The lifeguard looked at me and encouraged yelling, “Doing great, you can make it.” I thought to myself, really? If this guy has said it then perhaps I can finish. It was that moment in the race where my swim improved and I got on with it.
The second situation was before an interview for the podcast this past Sunday. We recorded two in the week and after listening to the first I was focused on how I could improve. There were questions that ran on, and a number of “ums” and “ahhs” during my speaking. I was determined to focus on my speech and questions with our second guest. Before the second interview, our guest complimented me on the podcasts she had listened to and encouraged me in my voice and style. It was just the shot in the arm to focus me for that interview.
In writing this I consider how easy is it for me to find something to encourage someone else in today, perhaps it is exactly what they are in need of to perform their best.
At this post I want to make shift from the previous two I shared regarding the last few years of my spiritual journey. In the previous posts the mid-faith crisis I experienced was manageable because of a few light posts that were available to me over the four year period. These were far from mountain top experiences with God but rather as 2 Corinthians 12:9 encourages us, ““My grace is sufficient for you, for my power is made perfect in weakness.” Therefore I will boast all the more gladly of my weaknesses, so that the power of Christ may rest upon me.” From these few cold glasses of water I was kept from throwing myself off a bridge literally, and I with this post I want to transition into sharing a few things that I have learning in the experience.
The Walk and the The Wall were completely necessary for me as they each provided insight into the God I have known since a young child, the God who I had studied about in Seminary, and yet the God who I had shaped so clearly in my image I hardly knew anything about at all. I love the Annie Lamott quote, “You can safely assume you’ve created God in your own image when it turns out that God hates all the same people you do.” This quote is also a very good starting point for my first lesson, Big Things and Little Things. As we all know most profound lessons that we incorporate into our lives actually come from kindergarten. This one is no exception but it came from my daughter’s kindergarten.
My second daughter began kindergarten this year, and having been the first of our kids that went through Montessori preschool we were unsure how she would adjust to Seattle public school. Thankfully our concerns were without merit and she is thriving, most of the credit goes to her teacher, Ms. Pattsy Burgess of Broadview Thompson. One of the major lessons that Pattsy has taught my daughter, me and our entire family. The simple lesson is “Big Things and Little Things”.
The assessment is fair that our family is a sensitive family that often has emotional responses to the situations life throws at us, this can often lead to a blowing out of perspective small situations because of our emotions. Early in this academic year my daughter explained to me that, “Daddy, your house burning down is a big deal. Losing your pencil is a small deal.” Of course I had to ask more and she went on to explain that Ms. Burgess began to ask her when she was frustrated or emotional in a situation, “Is this a big thing or little thing?” Often the big thing would be your house burning down, so pretty much anything in comparison is a little thing. A part of me was concerned that having a child consider her house burning down may have risk associated with it, but in my continued discussions with this wise six year old this never seemed a big deal, thankfully. So what was shared as a framework to help my daughter identify if her emotional response is in line with the situation has become a reminder for me as well. This is not to eliminate emotional responses or even call them wrong, rather it is an opportunity to calibrate to keep them in line with what is actually going on rather then spiraling into a world that is out of touch with the actual situation. Often it provides a good conversation with the younger two girls in our family when they are fighting, it just takes some of the spit and fire out of the situation.
Every human being on the planet has had their share of both Big Things and Little Things. In my life the Big Things include suffering sexual abuse as a child, severe cycles of depression since middle school age, the deposition of pastor and dear friend during seminary at Grace Seattle (the church where my wife and I met), working over three years for a hypocritical conservative pastor who was unfaithful to his wife and family for more than fifteen years, and counseling a serial murderer as a first year pastor. Each one of these Big Things in my life takes years of counseling and meditation to properly understand and remain human after suffering, part of my recent spiritual journey is recognizing that these are Big Things and to not live in denial of the impact that just one could have on a single human life much less a marriage or family.
Another point to share is the event that caused me to lose my ordination and ultimately leave the Presbyterian Church in America (PCA) was actually a small thing. In the past few years sharing it I almost felt embarrassed. My family was almost broken apart and we left the church because Grace Seattle, where I was serving as a ruling elder, did a terrible job of firing the worship pastor. Churches and business hire and fire all the time, to someone outside that church or outside the church at large it would be confusing as to why it caused such an impact on me and my family.
The first point I had to reflect on was, did we overreact? I have come to peace that we did not. Admittedly I am an sensitive emotional person and as I stated before this can lead me to making Big Things out of Little Things. This is the reason for a time I would be embarrassed talking about the situation with people, I was still exploring the option that I had overreacted. Unfortunately, I did not overreact to a Little Thing rather this Little Thing exposed a Big Thing far worse then simply firing a worship pastor.
The worship pastor and his family had been serving Grace Seattle for thirteen years when the firing went down. They had served the church during the first major crisis where the pastor was deposed, and the original music created by this pastor was the only stability during the crisis. The Big Thing that happened in the firing was he was no longer a member of the church or even a human deserving to be treated with dignity, rather this pastor was a limiting factor on the future growth of the church and threat to the senior pastor and needed to be dismissed regardless of the impact on his family or his spiritual health. This act was cruel and abusive, and I write openly on this because I was on the side of the perpetrator as an elder before I left the church. This was a Little Thing for the church that resulted in a Big Thing for a family, and as a leader who failed I need to publicly repent of these decisions I supported.
In reflecting on this situation and my experience in the PCA as a whole I realized there is another Big Thing. As a denomination, organization or business the PCA has a fundamentally broken model in that they fail to value people. In my experience in and outside the church this is not unique. Very few embody the words of C.S. Lewis,
There are no ordinary people. You have never talked to a mere mortal. Nations, cultures, arts, civilizations – these are mortal, and their life is to ours as the life of a gnat. But it is immortals whom we joke with, work with, marry, snub and exploit – immortal horrors or everlasting splendors. This does not mean that we are to be perpetually solemn. We must play. But our merriment must be of that kind (and it is, in fact, the merriest kind) which exists between people who have, from the outset, taken each other seriously – no flippancy, no superiority, no presumption.
During my brief experience as an Elder in the PCA, this failure has lead to regular acts of corporate abuse and deceptive harmful group think. Under the guise of being “balanced on Scripture” or “true to Scripture” the PCA abuses people if they are out of line with conservative reformed theology. It is assumed by the PCA that you are not even elect if you think differently then their narrow misogynistic modern view. Orthodoxy is dogmatic and completely violates the Biblical requirements for being part of the community of God as described in both the Early and Late Testaments. For those ready to battle me on this point, feel free but at least take a moment to read Scott McKnight’s recent post (by guest blogger Michael Pahl) that relates to what it means to seek “Biblical Christianity”. Scott’s guest blogger Michael Pahl writes in regarding the current WorldVision Situation but the depth of the divide described in the article I believe applies to my point, here.
At this moment I think it is important for me to share a part of my first post in this series, “I am on a new path where my thoughts will be appropriate to share with the world. There are some who know me that may read this post with concern or possible feel threatened that I am making a case against beliefs they hold close, if that is the case for you do not feel obligated to continue reading. Your friendship from afar is appreciated, yet I am not interested in arguing or persuading anyone of making this same journey if they are not open to it. So in short if you found this via Facebook instead of leaving nasty comments feel free just to unfriend me now, no hard feelings and I wish you many blessings.” So in short you can attempt to argue with me all you would like but I feel no obligation to fight anyone on any of the content of this post. If your goal is to correct me or start a fight my advice would be to unfriend me now, rather if you are open to discussion I long for that. Any defensiveness to protect a theological view is a Little Thing for me and I am focusing on Big Things. May God have the glory.
Also I think it is important to mention that I did ask the family of the worship pastor permission to use their situation as an example, they suffered through enough already related to Grace Seattle, and they said yes without names named. In regards to the leadership of Grace Seattle or the PCA I did not ask their permission or allow them to review this post. Since leaving Grace Seattle and nearly being excommunicated I have had no contact with the leadership of the church, I am essential dead to them. The PCA on a denominational level perpetrated lies on why I left my ministry role in Oakland, CA at All Nations Church and have not contacted me since ripping my ordination during the last crisis at Grace Seattle. In the face of all the sin that both of these organization are perpetrating, I think their actions toward me are Little Things. My hope is through these prophetic words and the work of the Holy Ghost, repentance will come to all who have been involved in these horrible destructive actions and bring them closer to God. That would be a wonderful Big Thing.
Related to this kindergartener I am trying to raise with her two sisters in the church, it is really challenging yet our family has never left the church and God has not abandoned us. As a parent I long to keep telling a story to my kids about a Big Thing, with all that has shifted and changed in my spirituality Jesus is the Big Thing. Also I long to tell a spiritual journey story that allows them to see the beauty and pain of their spiritual legacy. Only my oldest daughter was alive when I was a full time vocational pastor, the other girls have only known their daddy as a sales monkey, I long to tell all three a redemptive story that is a Big Thing. But the legacy goes back further on both sides of their families, faithful Catholics and fundamentalist with cult like loyalty in their blood, a strange but sweet mix. All this is only a part of the wonderful lesson the God of the Universe has for this little tribe known as the Stevens, may the God of the universe give us the imagination for the big things that have been prepared in love for the world as well.
Each month (when I am not traveling for work) I attend a great networking event here in Seattle called Kiros, yesterday there was a striking talk on “Crossing the line” by Mark Sabo. This was Mark’s personal story of his failure in business regarding integrity and the consequences that followed. Personally I was struck by what a small decision by Mark led to such very serious consequences. The point that hit home for me (again) was this idea of identity. Mark, like myself, considered himself a man of integrity and yet he was able to justify his later regretable actions. As many say, “But for the grace of God, there go I.” Seeing yourself as a person of integrity is not enough, often times that view leads to the least common denominator and efforts to do the bare minimum. What is needed, what I need is something greater than myself to guide my actions daily.
In The Corporate Mysticthe author states, “The first question to ask is whether you are out of integrity with yourself. Are you genuinely at ease with the path you are on?” Many successful people are working to heal a wound from their family, perhaps earn recognition from a loved one that never expressed it. In my case I worked (and often work) to overcome shame that has been present in my life and in my family story for generations. This is a dry well to pull from, and only when you are able to step back to you realize that. “Many of us learn very early to tune out inner signals, and the long-run costs of this are enormous…Happiness flows from a clear spring: You need to have a totally honest relationship with yourself.” This is a key reason I believe that how people answer who they have been created to be is key to all of life: personal, spiritual, professional, and family.
A friend shared on facebook today the article, Success Will Come and Go, But Integrity is Forever by Amy Rees Anderson, a very good article that inspired me. The last few lines of the article are very powerful, “If you want to build a reputation as a person of integrity then surround yourself with people of integrity. There is a plaque on the wall of my office which reads: “Do what is right, let the consequence follow.” It serves as a daily reminder that success will indeed come and go, but integrity is forever.” I couple that with a friend who’s dad gave him the advice in college, “Know who you are before you go into the party.” Integrity is not something that is learned on the fly, life is too hard and our minds are too easily tricked. It is essential for all people (including business people) to take time to do the tough personal and spiritual work to find the source of integrity, and the reward is well worth it. As Amy Rees Anderson states success will come and go, your character is what you are stuck with.
“I contend that dishonesty will create a failure force that often manifests itself in other ways-ways not apparent to the outside observer.” -Joseph Sugarman
There are a few obsessions I have, one is that when I go to a thrift store I search through the book section often looking for used copies of some of my favorite books of all time in order to give away for gifts. In addition I usually grab ‘wild card’ books that I come across that look interesting to me, often the $2 investment is well worth it. Last week I came across an interesting title that initially I thought sounded silly but took a chance anyway. After reading the first chapter I realize that it has great value, the book is titled The Corporate Mystic: A Guidebook for Visionaries with Their Feet on the Ground, by Gay Hendricks and Kate Ludeman.
A summary statement in the prologue says, “Genuine Corporate Mystics live life from a spiritual base. They are in business for their hearts and souls as well as their wallets. They are in business to support the hearts and souls of all the people with whom they work.” They go on to talk about how these spiritual folks have dirt under their nails as they practice daily the spirituality that they preach.
One story goes like this, “There is a Zen monastery near Tokyo that attracts many powerful executives from the nearby industrial cities. One day the master said: ‘There is no room in my monastery for mushy mystics,, dreamy folks who leave their dirty teacups everywhere. Here we meditate and we was our teacups. Both are equally important. We teach our students to be ruthlessly demanding of themselves and their colleagues. Expect the best!If people cannot function with clarity in the often-tough real world, their meditations and practices have been for nought. You must master two realities: You must revel in the vast inner space, the emptiness that is connected to all the emptiness everywhere. And at the very same time, you must give your full attention to the present moment, whether you are buying a train ticke or kissing your wife or reading the stock quotes.'”
This morning I read Geoffrey James article, The Power of Determination, and was inspired. There are many challenging things happening in our world, both personally and to friends that are very close to me. “So, even if it feels like God has flushed you down the toilet, pick yourself up and keep going. As long as you’re alive and kicking, there’s always a chance that God will pick you up and bring you to a place of safety.” I recognize that my current challenges pale in comparison to the circumstance others are facing in this world. While I may be able to do little to improve their life I can be faithful and determined in my circumstances, then live with an awareness of their plight so that if circumstances allow I may be generous with all that I have been give. The scriptures tell us that we (people) are but a breath, therefore whatever challenging circumstances we face today are less than a breath. Remember 1 Cor. 13:13, And now these three remain faith, hope, and love. But the greatest of these is love.
My theology of work is forever changing and evolving, and one place that I journey with others on this path is at Kiros, once or twice a month depending on my travel schedule I attended the breakfasts meetings they put on where they often have a speaker share some perspective on living out their calling as a Christian in the marketplace. As a side note I also had the privilege of speaking to the group last March, if you want to check that our it is here. This last Friday Richard Mouw of Fuller Seminary provided one of the best talks I have heard on the topic, his stories had us rolling on the floor, his theology was simple enough a child could understand while making thoughtful people think, and his love of the scriptures came through as everything was driven by the text. The premise of Richard’s talk was very simple, you have been called by God to your work and you have the opportunity to examine that calling in this life to better understand your ‘responsibility’ to live out that calling in your fullness.
There were so many rich stories to share but my favorite was one Richard shared about a friend who is a chicken farmer who examined his role in the plan God has in raising chickens on his farm. There is a tension when you come to farming or the role animals have on this earth and the tension is this: Animals are not people and animals have not merely been created to serve our purposes. Another way to say this is a chicken won’t write Shakespeare, but a chicken is not merely a piece of meat. Therefore this farmer thought deeply about the theology of raising chickens. He came up with this, “God wants every chicken on our farm to have the opportunity to strut his/her chicken self infront of the other chickens.” In that theology I hear echos of the local farm movement as described to me by Mark Canlis, that the goals of these farmers is to have their cows (or other animals) only have one “bad day” in their life. That day would be the day they are slaughtered. Though the image Richard provided me was so much more winsome because I see in my mind that chicken strutting around, rather than focusing on the bloody chopping block.
This can be a helpful premise for chickens, but I propose that people cannot think deeply about these issues because we don’t recognize that we have been created to strut the glory in which we have been created, theologians refer to this as being created in the image of God. Marianne Williamson was famously quoted in a speech by Nelson Mandela, she says,
Our deepest fear is not that we are inadequate.Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.
The knee jerk reaction people, especially from my theological tradition have, to this kind of thinking is that we are sinful therefore pride and arrogance must be guarded against. This warning is fair but it sets up a false choice between humility and glory. Jesus lived in the fullness of God and yet was extremely humble. He accepted all people as equal, he did not use them as means to an end, the only part I would add to our responsibility in the area of humility is that we recognize that we are wrong intentionally because of bad motives and unintentionally whereas Jesus did not have this struggle because he was God…he was perfect. One friend of mine says, “I’m wrong 50% of the time, the hard part is that I don’t even know which 50%, but God is making me better.” Live out in the glory that you have been created in, be quick to acknowledge when you fail at it, and in gratitude acknowledge that the source of every good gift in your life is not your own but rather a gift from God.
The question that Richard’s (free-range) Chicken Theology brought up for me is, how do you apply this in the darkest valley’s of your career and work? In the past two years before my current job I walked through a few of those valleys, the struggle of broken promises that would not reward me for my work, getting fired, and having a job where I felt lonely and hopeless. How do you strut your stuff in those circumstance? I asked the question and Richard’s answer was twofold as I understood it, in thinking about it I think there may be at least third option as I understand it.
Richard said first your current circumstances may be preparation for the next step. This rang true for me because I look back on the last two years and acknowledge that I would not be currently living in such glory without all that I had gone through. The experience humbled me, gave me fearful experiences that I persevered through, and provided tangible knowledge that assists me daily in my current job. Learn everything you can if you are going through a hard time, examine your character, life and work for there could be something on the horizon you are completely unaware of that will be a blessing. This answer provides hope, but the truth is like a chicken we are completely ignorant if our future date is the chopping block. And yes I know that even for the child of God the chopping block is not the end of the story because there is greater glory beyond, but I still find this answer a part of the overall answer rather then complete.
The second answer Richard provided is that your vocation could be less then the sum total of your calling. Our callings are greater than our work, I sell therefore I am a salesperson yet I am a father, husband, churchman, and the list goes on and on. Perhaps your work is merely a platform that provides you the freedom to pursue the other callings in your life with greater glory. I have met many people in my life that this is the circumstances they live in, they are lawyers but their passion is to see the gospel forwarded in particular countries in the world like China. The short side of this answer as complete is that we were created in a garden where all aspects of life were intended to work for God’s glory, so when we set create an arbitrary distinction between our work life and home life, for instance, it is impossible to live as God intended…as a whole person. I know for me personally when my work life was hopeless it was very difficult to enjoy my time at the park with my children, most of my conversations with my wife were in tears clouded by depression. This is why I contend again that work as a platform merely for the rest of our life falls short in allowing us to live gloriously.
A third option I want to propose does not answer the question fully either. As a matter of fact I sense that used incorrectly it could be the most damaging of the the options as it is the most deterministic and could create an undeserved heavier burden on someone already struggling. This option is the most Taoist or Confucius of the options, and because of that I think it is the most practical (in touch with how the world really functions and how our role relates to that functioning).
A documentary came out recently titled, Jiro dream of Sushi “by David Gelb takes a look at the work and life of Jiro Ono, a Michelin three-star sushi chef who, at 85 years of age, continues to work on his craft every day at his tiny restaurant in a Tokyo office building basement opposite a subway station entrance. His colleagues, his country, and at least one very knowledgeable food writer recognize him as perhaps the greatest sushi chef alive.” This description is taken from an article on Lifehacker by Maximiliano El Nerdo Nérdez. In the article titled Lessons We can Learn from Jiro Ono, Maximiliano encourages readers as his first point to fall in love with your work.
“Once you decide on your occupation,” says Jiro, “you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That’s the secret of success and is the key to being regarded honorably.”
Deciding on your occupation is a challenge for we live in a society that provides the opportunity to live in reasonable comfort regardless of your job or if it is in line with your calling. The hard work is not finding a job, it is discovering calling…once your calling is discovered or rather accepted (if you are a Calvinist) then the path of occupation is more clear though it may be a difficult path. Part of my calling is as an evangelist, meant that for a time my occupation would place me circumstances to lead people to a similar vision of my spiritual practice though for most people I talked with they would not share the same vision. So I became a pastor of a church in Oakland, CA. The church had financial challenges from before I started there, attendance was poor, and it was in a city that was not necessarily supportive of the entire scope of work we were pursing. The path for me as an evangelist was not easy. Now that I am in technology services my calling as an evangelist has not changed, but the path is much easier in many ways, and the path still allows me to live out my glorious calling while dedicating myself in excellence to my occupation.
Today I want to encourage everyone, strut your stuff in front of us other chickens. If you are in a dark valley, remember your current occupation (or lack of occupation) could be a learning step, a platform for other work, or the place you have been given to dedicate yourself. Even as I write that I believe the answer is all three not merely one or another. When I worked in a church we began each service with a call to worship, and I would frame the call to worship and the entire service with these words, “The good news for those God loves is that he has the first word to us and that first word is always blessing. God loves you and has made you in his glory! The good news does not end there rather God has the first word and the last word. The last word of those God loves is also blessing, you have been delivered.” So regardless of your circumstance remember you have been created for glory and you will be delivered unto glory. Amen.
Living in Seattle I am very accustom to hearing people criticize Starbucks, my thoughts on the topic of coffee are that I prefer how other companies roast their beans. Therefore it is aesthetic not cynical in my critique.
One thing I am blown away with regarding Starbucks is the sophistication with their marketing. Today I am in Redwood Shores, CA working at a Starbucks before my appointments. The baristia offered me a ‘free’ bracelet that clearly has $5 donation marked on it, my defenses went up and I started trying to uncover the angel. The bracelets are for Let’s Create Jobs for USA, a campaign sponsored by Howard Schultz and others that has raised $15M and leveraged $105M, estimating 5,000 jobs created for small business in the USA. Since it is election day they are giving the bracelets away for free. This ‘gift’ took me from being someone who would never donate to the cause to someone not just interested in donating but blogging on it. Brilliant.
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if you think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.
I’m wearing my bracelet, talking with those around me at Starbucks about it, and will wear it to my appointments this afternoon sharing my experience. The ‘gift’ Starbucks provided me today is not only the bracelet but the opportunity to be part of a story that is larger than myself…that is impacting the world for good. This is something that we all should inspire to provide the people around us. There is a place for companies to provide something for free, if that is all you do you are not a company rather a charity (and that is good too). Starbucks used a social object to engage me on a cause but also it helps change a brand that I do not have the most favorable feelings toward.
So on this election day that is filled with disgusting shit on all sides, make a positive difference. Inspire something larger than yourself to impact the world for good. Perhaps it means not having the shitty conversation with someone who may think differently then you, or maybe it is something else. Do your civic duty and vote, then go hug someone you love and let them know how grateful you are for them.