Archive for the ‘commercials’ Category

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Machine Translation making waves and how to make sure you know how to talk about it at the cocktail party

In Books,commercials,Community,computers,culture,facebook,Technology,work on October 5, 2016 by mstevensrev

bn-cz300_google_g_20140528135745In the past month(s) some of the news coming out from major technology companies have caught the media’s attention. At the same time my co-host for the Globally Speaking Podcast, Renato Beninatto , was really pushing us to make our most complex podcast to date on the topic as part of a series on the machines taking over:) Since then I have started doing my research in preparation for our conversations with leaders in the field. At this point I’m likely to help others talk intelligently at a cocktail party.

To date much of the conversation around Machine Translation, which has been around since the 1950s, mainly consisted of statistical and rule-based systems. Rule Based systems as the names signifies is based up linguistic rules that set how words will be translated, words from target language will replace the source language. Statistical machine translation focused on pattern recognition within translation and provided target based on huge amounts of parallel texts. Most of the effective machine engines for a time ended up being a Hybrid machine translation engine that incorporated the best of both methodologies..

Now neural networks are on the scene. To understand the effectiveness and basic outline of this technology check out a this great article, From not working to neural networking. As I understand the strength of the neural network is the depth of the data that is process. Rather then being limited to a number of rules or a corpus of strings to improve the quality. Neural machine translation operates beyond a string and by exposing it to a huge number of examples it will learn without telling it what to look for. There is a sight that even allows you to demo the Neural Machine Translation by LISA, which has been trained on a lot of data from the UN and European Parliament.

So since this has been going on for some time, why the news all of a sudden? For one Alan Packer from Facebook came out and said that the other forms (specifically statistical) of machine translation have reached their usefulness and Facebook is now focusing on the use of neural networks. Check out Rachel Metz’s article, Facebook Plans to Boost Its Translations Using Neural Networks This Year. Then this month Google has come out and said that Google Neural Machine Translation reduces errors by 60 percent, cool. NPR picking it up here, they interviewed a translator naysayer who felt the need to reinforce that professional translators will be needed.

Then during Google’s “Made by Google” Event, the implications of this break thru and artificial intelligence (AI) were discussed by Sudar Pichai during the early part of the event. The part about the implications for voice technology were interest, why do we only have one voice?

With all the excitement it is important to have other voices outside of Google and Facebook, so that we don’t all get caught up in the next wave of hype. For that check out the article, Hyperbolic? Experts Weigh In on Google Neural Translate from Florian Faes at Slater. Overall the opinions are rather favorable, so check it out.

Now you are on the road of looking like a star with your friends and new acquaintances. Glad to hear about other resources you are finding key on getting you up to speed with this great technology, if it’s something we use I’ll be sure to mention it on the podcast!

Sometimes I wish that I could go into a time machine right now and just look at my self and say, ‘Calm down. Things are gonna be fine. Things are gonna be all great. Just relax.’

-Tristan Wilds

Articles

Favorite sales stories, and a new podcast

In advertising,banking,Books,business,commercials,computers,culture,design,generosity,humor,leadership,Localization,mission on September 14, 2016 by mstevensrev

sales-army.jpgToday we put our the latest episode of our podcast, Episode 010: What about Sales, from Globally Speaking. www.globallyspeakingradio.com or you can listen and subscribe to the podcast on iTunes, Google Play (USA or Canada), Stitcher, or via RSS. This inspired me to share a story that tells you how hard it is to do sales, which is something I am passionate about.

A few years ago before the localization industries primary trade show, LocWorld, I sent a note to a friend that I saw was going to be in attendance, offering to show him around town since the show was in Seattle. It had been a few years since I had connected with this friend and former client, so I thought it would be great to catch up. Surprisingly, to me, there was no response.

On the second night of the show we are at a bar and I see this friend I reached out to at the same bar with his colleagues enjoying a drink. The bar was closing, and I went up to see how he was doing. After some small talk he said, “You’re from here, where can we get another drink?” I had my car and offered to take them to another bar I knew would be open and fun. So we went out to my car, the four of us squeezing into a small two door car, once everyone was in I locked the door and asked, “No one is getting out of the car until I found out why you didn’t respond to my email.” There was laughter, but I did not move or start the car as everyone looked around.

Finally my friend went to explain that he had received no less then 400 emails or LinkedIn InMail before the conference. Some were offering him “10% less then his current prices, guaranteed.” He then apologized, under the threat of never getting out of my car, and went on to explain how it was impossible to separate the signal from the noise in such circumstances…so he just shut off.

Not only was it fun to reconnect with an old friend, but he insight was shocking to me. How do you distinguish yourself when people have shut off because there is too much noise? How do you respect a person’s desire to not be bother but also let them know that you are thinking about them? This is the work and the art of sales, each person and company are unique but the principles you have in place to tackle this obstacle are key in your success.

Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.

-W. Clement Stone

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>The last act of a desperate advertiser

In advertising,commercials,computers,Microsoft on April 14, 2009 by mstevensrev

>What happens when nothing works in advertising? For one reason or another you can’t say 3 out of 4 doctors recommend (or whatever affinity group there is for you product), or someone else owns ‘cool’, then what are you left with? KIDS.

Now you see this in the cigarette industry, science shows smoking is bad for you, and Marlboro owns cool with the Marlboro Man, so what is Camel to do? Joe Camel. Now you see something similar with Microsoft’s most recent advertising. Cute, smart articulate kids.

This is part critique but also just an observation. I am the type of person who loves to watch, “Kid’s say the darn’est things.” Actually in college I would watch it on Friday night before going out, so I really am dorky for cute kids. The commercials are cute and they send a few good messages. First computers are easy to use, and second kids are creative and should be encouraged in creativity.

If you haven’t seen them yet check the out:

http://images.video.msn.com/flash/soapbox1_1.swfVideo: The Rookies: Alexa, Age 7