Archive for the ‘publicity’ Category

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An in depth Localization Unconference perspective

In advertising,business,Community,culture,Fun,publicity on August 3, 2016 by mstevensrev

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This podcast was a lot of fun, and the first that we recorded with my good friend Teresa Marshall. She is a rockstar for getting on the podcast with little to know idea of what we were doing and whether it would be good or not. We will have to have her back at some point as we seem to be finding a groove!

As we sat with the content, we wanted to bring in a few others to discuss. So another dear friend in the industry Oleksandr “Alex” Pysaryuk joined us to weigh in on his experience with the Unconference. There was more editing work then we have had on any of our other podcasts and hopefully the effort will have been worth it.

I think you will really enjoy this one!

You can listen and subscribe to the podcast oniTunes, Google Play (USA or Canada), Stitcher, or via RSS.

 

No grand idea was ever born in a conference, but a lot of foolish ideas have died there. -F. Scott Fitzgerald

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Starbucks’ amazing marketing and happy election day

In advertising,art,blogging,Blue Monster,Community,culture,design,faith,familiy,Friends,Fun,mission,politics,principles,publicity,Theology,Uncategorized,work on November 6, 2012 by mstevensrev Tagged: , , , , ,

Living in Seattle I am very accustom to hearing people criticize Starbucks, my thoughts on the topic of coffee are that I prefer how other companies roast their beans. Therefore it is aesthetic not cynical in my critique.

ImageOne thing I am blown away with regarding Starbucks is the sophistication with their marketing.  Today I am in Redwood Shores, CA working at a Starbucks before my appointments.  The baristia offered me a ‘free’ bracelet that clearly has $5 donation marked on it, my defenses went up and I started trying to uncover the angel.  The bracelets are for Let’s Create Jobs for USA, a campaign sponsored by Howard Schultz and others that has raised $15M and leveraged $105M, estimating 5,000 jobs created for small business in the USA.  Since it is election day they are giving the bracelets away for free.  This ‘gift’ took me from being someone who would never donate to the cause to someone not just interested in donating but blogging on it.  Brilliant.

This is a corporation taking advantage of a term I learned from Hugh MacLeod @gapingvoid, check out his article on “Social Objects are the future of marketing.” Hugh states:

The Social Object, in a nutshell, is the rea­son two peo­ple are tal­king to each other, as oppo­sed to tal­king to some­body else. Human beings are social ani­mals. We like to socia­lize. But if you think about it, there needs to be a rea­son for it to hap­pen in the first place. That rea­son, that “node” in the social net­work, is what we call the Social Object.

I’m wearing my bracelet, talking with those around me at Starbucks about it, and will wear it to my appointments this afternoon sharing my experience.  The ‘gift’ Starbucks provided me today is not only the bracelet but the opportunity to be part of a story that is larger than myself…that is impacting the world for good.  This is something that we all should inspire to provide the people around us. There is a place for companies to provide something for free, if that is all you do you are not a company rather a charity (and that is good too).  Starbucks used a social object to engage me on a cause but also it helps change a brand that I do not have the most favorable feelings toward.

So on this election day that is filled with disgusting shit on all sides, make a positive difference.  Inspire something larger than yourself to impact the world for good.  Perhaps it means not having the shitty conversation with someone who may think differently then you, or maybe it is something else.  Do your civic duty and vote, then go hug someone you love and let them know how grateful you are for them.

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Doing things the right way, Caffe Torino Seattle

In business,culture,food,Friends,Fun,Localization,publicity,Uncategorized,work on November 2, 2012 by mstevensrev Tagged: , ,

ImageJust this week I was able to catch up with an old co-worker friend of mine Andrea Florissi, who I worked with for a number of years left his role as a Senior Project Manager to open a cafe.  The last few months have been amazing to see and a delight to hear the story of how Andrea took his time in this venture of a lifetime and his dedication to doing it right now shows!

Andrea told me it took so much longer to find the location the he realized.  One spot that he thought was ideal took a very long time and ultimately didn’t work our.  Now he has the newest cafe in South Lake Union, just a few blocks from REI, this could be one of the hottest areas in Seattle, and a great place to start a cafe.

ImageWhile I visited when the cafe was still under construction, Andrea mentioned to me the special drink that they would offer to make the unique in the city of Seattle.  Needless to say it sounded like the Italian version of voodoo and I was not a believer, especially since my favorite coffee shop is on block away.

So after stopping in to say hi a few days ago, I turned to the employees working that day and yell, “Alright hook me up with that secret drink!” which is called Bicerin.  The drink was described to me as a mix of Italian hot chocolate, coffee and cream.  I took one sip and it changed my life.  My favorite speciality coffee drink in Seattle has been a Vivace Mocha.  Generally I do not drink Mochas but the richness and bitterness at Vivace has made it my favorite drink for almost fifteen year.  Vivace has competition, the chocolate in the drink hangs on in an amazing way, needless to say I was blown away.  Only later did I find out that they use Theos Chocolate for the drink…amazing.

So if you want to try something new on the Seattle coffee scene go check out Andrea and Cafe Torino.  The food looked great and they have free wireless, so it has now become my shop for meetings in that area of Seattle.  Andrea did things the right way, and I hope you get to enjoy it! Check them out on facebook too.

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>Karin Stevens Dance in the Fremocentrist

In karin stevens dance,publicity on January 9, 2010 by mstevensrev

>Yes this is a shameless plug, but the ol’ lady is worth it!

http://fremocentrist.com/index.html