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A thanks and what I learned from my first race ultra-running and how does it apply to the rest of life.

In Books,business,Community,culture,exercise,faith,family,food,Friends,Fun,humor,quote,Reading,running,Spiritual,Sports,Theology,Uncategorized,work on October 28, 2012 by mstevensrev

Yesterday I participated in a twelve hour race less then a mile from house called the Carkeek 12 Hour, which is marketed as the worst race in the world.  It is twelve hours of a two mile loop on poorly marked trails and approximately 400 vertical feet every loop.  You begin a six in the morning in the complete dark with headlamps and go until six in the evening.  And now the results, I WON, okay I didn’t win the most number of loops, I’m not even sure if I won the costume contest (I was Waldo from Where’s Waldo, pretty clever if I do say so because it was easy to run it).  I am certain I WON the prize for most smack talking in the race, I think I met every runner and had a blast getting to know them, in addition I accomplished my goal for the race and finished with a smile on my face, clearly I was the day’s winner.

Before I start talking about what I learned from the experience, I’m sure some of you have some questions:

Q. Did you run the whole time?

A. Depends on what you call running.  I averaged about 4 miles per hour over my race.  So my questions is how fast do you run? I kept moving and other then some adjustments to my costume throughout the race I kept moving, there were laps I completely walk these laps often were when I was eating.

Q. Did you say eating?

A. Yes, I ate good.  One of the sponsors of the race was Seattle Biscuit Company, @SeattleBisCo and it was amazing.  I did tell them if I had a Biscuit Truck I would have a picture of someone’s butt in the logo and an African-american woman named Flo serving them…perhaps for their second truck SBC will do this;)  
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They offered us food included in the cost of the race, so I took full advantage I 
had two eggs, bacon, and ham over grits, and two biscuits.  One biscuit with jam the second with Apple butter.  It was amazing, many runners stick with Goo and other sports products that make me want to puke.  The candy they provided was great initially but I noticed that I would crash from the sugar about in the second lap after eating it, so SBC was my savior and was one element of the race that made my experience unforgettable.  Very grateful for the amazing food and wonderful service from these guys.  They even laughed when I told them that, “If I crap myself or throw up I won’t blame you guys..” That is a line that could really be taken poorly by the wrong person.  So if you are in Seattle find this food truck, you will not be disappointed.

I’m glad to answer any other questions related to the race, my experience, and my training for it (actually I didn’t train specifically for this race, I’m currently preparing for my triathlon season next year…this race was just for ‘fun’).  As I ran there were a few things that came to mind that I wanted to share, principles that I applied that I thought applied to both my personal and professional life, check it out.

The Plan

Going into the race I spent a good amount of time mentally planning, I don’t just hop out and try to go running for twelve hours without thinking it through.  The course record was 33 laps, approximately 66 miles and 13,000 total vertical…keep in mind Mt. Ranier and Pike’s Peak are 14,000 vertical feet.  I knew if I ran the race of my life the best I would do is 30 laps, so while that was in the back of my mind it was not reality.  I set an achievable goal of running 15 laps (30 mile), which would be the longest distance I have ever run (6,000 vertical feet which is two trips up to Snoqualmie Pass) this was a goal I would be completely satisfied achieving.  Since the trails are only .5 mile from my house I spent many training runs exploring and enjoying the trails so they would seem familiar to me for the race, I did not run more then two laps for any training run because I didn’t want to get sick of the course before I even got to the time of the race.

During the race I executed my plan.  Some ultra runners are so remarkable they can push their bodies to run an entire course like this one for the entire distance of the race.  That is not me.  I knew for me to survive the day walking was important.  The course was marked the opposite direction of what I had trained and there were a few areas that I had never run and was unfamiliar with.  Thankfully at the start of the race in the pitch black I was able to run the first lap with a few people including ‘Big Bird’, an extremely gifted woman ultra runner who had completed the race the year before.  This lap was much faster then I had anticipated starting but it was worth it just to have someone take me through the course, honestly it was tough for me to keep up that first lap but I knew in the long term for the race it would be to my advantage as getting lost would have discouraged me from the start.  After that lap I was able to reorient my mind going the opposite direction from what I had anticipated, the parts that I thought I would run downhill now became areas to briskly walk, the hills I anticipated walking now were opportunities to bomb down, within the first hour of the race I had completely adjusted my thinking and honestly I think it is one of the factors that kept me mentally fresh.

Most of my life I have lived without a plan, only in the past five years has planning enter the equation.  Having a plan with stretch goals and achievable goals is important, otherwise as Yogi Berra famously said “You’ve got to be very careful if you don’t know where you going, because you might end up there.”  This applies in my personal and professional life, plans for the next month, year, and years into the future are important.  These plans are not set in stone but they are the maps for the trails of my life, I can always vary from them if I want to see a view or if a hill seems too difficult to climb at the time, but at least I know (on some level) why I am where I am at in any given moment.  Even when wandering because as someone once said, “Not all who wander are lost.”

Winning and being competitive

The reality is there are amazing ultra athlete’s in the Pacific Northwest, I got to witness these men and women first hand yesterday.  And yes I’ll admit many times during the day I fantasized about what it would mean for me to finish with the most numbers of lap, and in my fatigued state I may have even thought it was within my grasp.  So I ran competitively, at the point in the race when these amazing athletes began to pass me I played a game with them, though they had no idea.  They would come up behind me and as they got closer I would incrementally speed up, this had two advantages as I saw it.  Here were people already working harder then I was early in the race, this meant they would have to work even harder perhaps even harder then they had anticipated.  Once you see someone often you determine regardless of your pace to pass them, so you do what is necessary to get by, this meant I could ‘fool’ them into using more energy then they would prefer.  Also it improved my time, even though I was not racing at the same level as these folks I was able to benefit myself and my time by being competitive with them even if it was only for five or ten minutes while they passed me.  Again this was a complete personal secret that improved my time and kept me mentally fresh, it also made me better.

In life there will always be someone who is better then you.  Your chance of winning often is dependent on whether they show up to the race or not, because you have no chance of beating them head to head.  Whether they show up is not in your control, but if they do show up it is an opportunity for you to personally improve.  Take the opportunity to make yourself better and perhaps one day you will end up being the person that everyone hopes doesn’t show up to the race.

There were two ‘official’ ways to win at the Carkeek 12 hour, most number of laps and the costume contest. While I would have loved to win both or either of the honors, I created a third way to win “Best Trash Talker”.  For me this meant that I would talk with anyone where every on the course regardless of how bad or good I was feeling.  While alone on the course I would imagine what fun conversations to have with others and I created a catch phrase that I stole from work “Gitty up!”  When I would be passed by the most serious of runners for the second of third time I would accuse them of using their car or cutting the course short. Knowing the truth, that they were just better then me, I didn’t let a little truth get in the way of me connecting with others on the course;)  This created a bond for me, one that I began to enjoy seeing these folks even though they were kicking my butt, and my hope was that they were enjoying seeing me because they knew they would get some entertainment value when they passed the guy dressed up like Waldo. At one point I came upon the aid station and said to the crew of people who were assisting us, “I don’t want to be a tattle-tail but unless Hippie Runner is a costume I don’t think anyone ahead of me in the race is actually dressed up in costume, can you disqualify them so I can win?”  It lead one runner who overheard me say this say that he was dressed as Lance Armstrong and has a blood bag full of horse blood that he was going to run with later in the race.

Chris McDougall in his epic book Born to Run, discuss the evolutionary theory that humans were pack animals and each member of the pack plays an essential role for survival.  At the core of the ‘pack’ theory is that we are created for connection with each other, frankly I believe connection is key for our existence as a species.  Yes, my trash talking talking was a means of connecting more deeply with my pack yesterday.  One more popular example I relate to this has to do with trash talking and the NBA.  Rumor has it that Michael Jordan and Kobe Bryant were/are two of the greatest trash talkers in the history of the game, not only two of the greatest athletes every to play basketball.  I draw a connection here to their athletic performance and their connecting with people.  Just to clarify, trash talking is not merely swearing at people or telling them the are worthless pieces of trash.  Trash talking is connecting more along the lines of “your mother dresses you funny”. Clever thoughtful words used to engage your competition mentally.  You don’t have to be a great athlete to pull this off, you have the opportunity even if you are average to make a deeper more ‘human’ connection.  Since none of us are machines operating through life we have the chance to enter into another reality through engaging conversation with people. Take this opportunity today, if you have the skills in an area to back it up then the world is your oyster.

Gratitude

A few months ago I read with a book club Chris McDougall’s Born to Run, and it was the inspiration to participate in the Carkeek 12 Hour. I am grateful both for the book club and the book itself to have provided the soil for me to grow as a person, I could not and would not do something so insane without others.  We do not change the world (or ourselves for that matter) alone.  I have hard people say, “Even the lone ranger had Tonto.” Yesterday the people that made the race possible were the race organizers (Sam and Brock) and the folks that volunteered to run the aid station.  Many of these folks probably would have preferred to be running the race themselves and instead they made it possible for me to enjoy the day and have an experience of a lifetime.  During the race my goal was to show my gratitude by keeping these folks entertained.  Somewhere around my seventh loop I came by the aid station to check my time and laps.  When they told me how many I had run I said, “Crap I am going way too fast, if I keep running this fast my intestines will fall out my asshole.” While they were still laughing I added, “I know because I’m a doctor.”

Regardless of where you are in life you did not get there on your own, I don’t care what any politician tells you.  People help people and often especially as Americans we forget the fact and continue to move forward.  Make sure that you find someway to say thanks, a grateful heart leaves no room for bitterness.  I am so thankful for my family, friends, co-workers, race organizers, and crew that made yesterday possible and make everyday of life possible.  Each one of us has dark seasons, during my darkest times I have taken to the intentional practice of gratitude.  At the end of the day I will light a candle and reflect on all that I am thankful for starting with the beginning of my day and working through until the end, often I will do that twice because it is very hard for me to think in a linear manner for any length of time.  Once your mind is oriented in this way go out and practice acts of gratitude.  In our family we emphasize saying the words please and thank you, showing others their proper value.

C.S. Lewis said, “There are no ordinary people.  You have never talked to a mere mortal.  Nations, cultures, arts, civilizations – these are mortal, and their life is to ours as the life of a gnat. But it is immortals whom we joke with, work with, marry, snub and exploit – immortal horrors or everlasting splendors. This does not mean that we are to be perpetually solemn.  We must play. But our merriment must be of that kind (and it is, is fact, the merriest kind) which exists between people who have, from the outset, taken each other seriously – no flippancy, no superiority, no presumption.”  Yesterday was not without me being flippant or superior toward other, therefore I know I have a long ways to go before ever achieving this goals.  Regardless I am grateful to Sam and Brock and the crew who made such a wonderful event possible.

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Open communication and repair work critical in stressful conversations

In Bible,Books,business,Community,culture,faith,familiy,leadership,Spiritual,Theology,Uncategorized on October 12, 2012 by mstevensrev

Patrick Lencioni and his consulting group the Table Group have great material that I have benefited greatly from.  The general concept of their work is that companies fail, not because they aren’t smart enough, but because they are not healthy.  Their goal is to lead organization (and people) to act in smart healthy ways.  A big part of this is open honest communication even when it it difficult.  These can be tense moments and adding to that is sometime you can be wrong even when being ‘honest’.  One friend of mine who is a teacher says, “I’m wrong 50% of the time, the problem is I’m not sure which 50%.”  This is where repair work comes in.  In spiritual terms this is called repentance when your error (intentional or unintentional) has been brought to light.  In psychological terms Dan Allender refers to this as putting your weapons down, an act much harder said then done.

Today I read a passage in the Bible that highlighted this for me.  It is from Joshua, the background is the nation of Israel has entered the Promised Land.  Amazingly of the twelve tribes that wandered the desert, one and a half of them decided not to enter the Promise Land.  I guess they were tired and felt like staying across the river and not fighting anymore battles in the Promised Land was the best option for them.  So they set up home away from the rest of God’s people.  After Joshua and the rest of the people had secured the land, they took a look back on the other side of the river, and to their surprise the one and a half tribes (Rueben and the half tribe of Manessah) had build a huge alter.

Joshua 22:10-12 And when they came to the region of the Jordan that is in the land of Canaan, the people of Reuben and the people of Gad and the half-tribe of Manasseh built there an altar by the Jordan, an altar of imposing size. 11 And the people of Israel g heard it said, “Behold, the people of Reuben and the people of Gad and the half-tribe of Manasseh have built the altar at the frontier of the land of Canaan, in the region about the Jordan, on the side that belongs to the people of Israel” 12 And when the people of Israel heard of it, h the whole assembly of the people of Israel gathered at Shiloh to make war against them.

The other tribes already ready for battle after many victories were pissed and ready to teach these people a lesson.  Adding to their frustration they had already had an incident of the disobedience of some folks worshiping other gods and sleeping with other women (The sin at Peor) that God had punished the entire nation for, and as the text says they were still recovering from that.  The were in a state of religious zeal ready to wipe out anyone not following God, especially their own.  This is a tense situation, probably more tense then any faced by the Table Group in a corporate setting.  Instead of just attacking the tribes sent these seemingly rebellious tribes a message:

Joshua 22:13-20 13 Then the people of Israel sent to the people of Reuben and the people of Gad and the half-tribe of Manasseh, in the land of Gilead, iPhinehas the son of Eleazar the priest, 14 and with him ten chiefs, one from each of the tribal families of Israel, j every one of them the head of a family among the clans of Israel. 15 And they came to the people of Reuben, the people of Gad, and the half-tribe of Manasseh, in the land of Gilead, and they said to them, 16 “Thus says the whole congregation of the Lord, ‘What is this breach of faith that you have committed against the God of Israel in turning away this day from following the Lord by building yourselves an altar this day k in rebellion against the Lord? 17 Have we not had enough of l the sin at Peor from which even yet we have not cleansed ourselves, and for which there came a plague upon the congregation of the Lord, 18 that you too must turn away this day from following the Lord? And if k you too rebel against the Lord today then tomorrow m he will be angry with the whole congregation of Israel. 19 But now, if the land of your possession is unclean, pass over into the Lord’s land n where the Lord’s tabernacle stands, and take for yourselves a possession among us. o Only do not rebel against the Lord or make us as rebels by building for yourselves an altar other than the altar of the Lord our God. 20 p Did not Achan the son of Zerah break faith in the matter of the devoted things, and m wrath fell upon all the congregation of Israel? And he did not perish alone for his iniquity'”

They decided to communicate before going to war, principle number one.  Then the seemingly rebellious tribes responded back:

Joshua 22:21-29  21 Then the people of Reuben, the people of Gad, and the half-tribe of Manasseh said in answer to the heads of the families of Israel, 22 “The Mighty One, q God, the Lord! The Mighty One, God, the Lord! r He knows; and let Israel itself know! If it was in rebellion or in breach of faith against the Lord, do not spare us today 23 for building an altar to turn away from following the Lord. Or if we did so to offer burnt offerings or grain offerings or peace offerings on it, may the Lord himself s take vengeance. 24 No, but we did it from fear that t in time to come your children might say to our children, ‘What have you to do with the Lord, the God of Israel? 25 For the Lord has made the Jordan a boundary between us and you, you people of Reuben and people of Gad. You have no portion in the Lord’ So your children might make our children cease to worship the Lord. 26 Therefore we said, ‘Let us now build an altar, not for burnt offering, nor for sacrifice, 27 but to beu a witness between us and you, and between our generations after us, that we v do perform the service of the Lord in his presence with our burnt offerings and sacrifices and peace offerings, so your children will not say to our children in time to come, “You have no portion in the Lord”‘ 28 And we thought, If this should be said to us or to our descendants in time to come, we should say, ‘Behold, the copy of the altar of the Lord, which our fathers made, not for burnt offerings, nor for sacrifice, but to be u a witness between us and you’ 29 Far be it from us that we should w rebel against the Lord and turn away this day from following the Lord w by building an altar for burnt offering, grain offering, or sacrifice, other than the altar of the Lord our God that stands before his tabernacle!”

The action of building this huge alter that was seemingly rebellious was actually the complete opposite.  Though the tribes did not start by proclaiming their righteous intention, they started with building the bridge.  God is God, if we did anything wrong let God allow you to destroy us.  Principle number two, bridges can be built from both sides.  Only then did they let their intentions (heart) be known.  The tribes built the alter, not to worship, but rather as a symbol.  As outsiders across the river they did not have access to the same worship as God’s people, they did not want to be forgotten by their brothers and cousins.  Principle number three, let your heart be know even if what you did may appear stupid.  Amazingly, though the other tribes were geared up for war…they listened:

Joshua 22:30-31 30 When x Phinehas the priest and the chiefs of the congregation, the heads of the families of Israel who were with him, heard the words that the people of Reuben and the people of Gad and the people of Manasseh spoke, y it was good in their eyes. 31 And Phinehas the son of Eleazar the priest said to the people of Reuben and the people of Gad and the people of Manasseh, “Today we know that z the Lord is in our midst, because you have not committed this breach of faith against the Lord. Now you have delivered the people of Israel from the hand of the Lord”

The people of Israel, the battle ready warriors, listened.  Listening is principle number four. God was present, they acknowledge this and they saw that their assumption was wrong which they admitted.  This goes back to principle number two but also provides principle number four, it is okay to be wrong. 

Joshua 22:32-34  32 Then Phinehas the son of Eleazar the priest, and the chiefs, returned from the people of Reuben and the people of Gad a in the land of Gilead to the land of Canaan, to the people of Israel, and brought back word to them. 33 And the report b was good in the eyes of the people of Israel. And the people of Israel c blessed God and spoke no more of making war against them to destroy the land where the people of Reuben and the people of Gad were settled. 34 The people of Reuben and the people of Gad called the altar Witness, “For,” they said, d “it is a witness between us that the Lord is God”

Admitting they were wrong the tribes put down their weapons.  At that point the conflict was closed and both sides moved forward in faith knowing that God is in control. Principle number five, trust is essential in order to move forward. This could have turn into a long drawn out theological fight on whether building the alter was the best action or they could have created committees to examine the communal effectiveness of allowing the alter to stand or they could have scolded the blood thirsty tribes who just put down their weapons for being warmongers, but they did not.  The moved on both sides trusting one another.

Here are two videos from Dan Allender related to conflict in marriage, but the application is much broader http://theallendercenter.org/2012/03/conflict-and-forgiveness/, I have embedded one of the two related to forgiveness.

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Poetry instead of PowerPoint in the boardroom

In art,business,China,culture,faith,familiy,Friends,leadership,poetry,Proverbs,quote,Spiritual,Technology,Theology on December 22, 2011 by mstevensrev

A friend and inspiration of mine and many other Nigel Goodwin has an encouraging idea he shares with those creatives in the boardroom.  While spending a few days with Nigel and a group of others at a Kindlings Hearth Event, we had been discussing slippers and lingerie…which is probably an entirely different blog post unless you know Nigel because I’m certain you have discussed similarly unique things with him.  At some point he stops and says, Michael when I do consulting with companies I want to see the humanity brought back into their existence so “When I go into the boardroom I start with poetry rather than PowerPoint.”

While Nigel’s words were inspirational, there was a good part of my heart that sank.  Of course Nigel with his experience and maturity is able to bring those worlds together, he is a uniquely gifted GIFT from God to the rest of us.  As a young, inexperienced, highly ambitious and motivated sales monkey I could not picture that reality, but in that there was hope.  In the short term I embraced bringing the humanity back into those rooms, and noticed results.  With clients such as Google who treat vendors as nameless faceless units and make rational decisions upon the data that has been thoroughly scrubbed for accuracy, it is not easy unless you are intentional.  Though I noticed the more human meetings became, the more laughter there was, the more people longed to have lunch together afterward and there was a small patch of green growing in this area.

That would have been a miracle in mind and the truth be told only God could be responsible for bringing life and humanity to a Google boardroom:)  And yet I had an even bigger surprise yesterday and am grateful that I had the eyes to see what I had stumbled into.  This year has been filled with job transition and the turmoil related to that change.  Thankfully I am celebrating two months with a new company that I am really enjoying and excited about.  Yesterday I found myself in Cupertino at our office with the head of a Business Unit discussing recent shifts within the company and how we are to move forward.  We were setting out a goal for the next three months and clearly came up with the foci and metrics to measure success, yet we had not named our goal.  So I ask the Business Unit head what is mantra for the group.

A grin came across his face and he said that he has a slide on that which he presented.  While finding it on his computer his demeanor shifted from the confident young leader to shy.  He said that often these are the hardest ideas and seem really good in private but are silly in public.  I felt like I was on holy ground.  Then he presented this image to us. Thankfully he did not have the English translation because he was able to share with us more context which made the word so much more than the translation expresses!  It is a quote from Confucius which most people from China know very well, roughly translated it means, “To put the world in order we must first set our hearts to right thing, to then focus on craftsmanship, to then care for family and team, and then the world.”  I have begin to read commentaries and other translations of this proverb and needless to say it is very profound.

After listening to the explanation I was asked what I thought.  I said it was amazing, the full extent of why I think it speaks to me will take an evening and a meal together but in short is universal and human, capturing and relating what it means for us to be ourselves.  How beautiful to have the opportunity to start with ‘getting our hearts right’ with my co-workers, I desperately need people around me who are concerned with that because it has a direct effect on everything in my life, including my ‘numbers’.  I said, “It is deeply human.”  Then on a level even more deep my coworker asked me with an amazing amount of vulnerability in his eyes and voice, “Is it too Chinese?”  The weight of that question would be hard for me to describe in this blog post, but in short it felt like through this poem/proverb I was being asked if we were all people in a shared struggle with what it means to live in this world.  Again I said it, “It is human, and with roots from China it is perfect for our company.”  There was some more discussion but one of the action items we took away was to send out an audio file of the poem so that the American’s on the team can learn how to say it…as it is mean to be said.

We took a break and before we started again, I told the team about Nigel.  This wonderful friend who brings poetry into boardrooms instead of PowerPoint, and I said he would be very proud of the discussion we had around a poem.  In this I cannot express my gratitude….

P.S. For those of you who haven’t seen the TED Talk related to dance and powerpoint please check it out, this is very dear to my heart.

Dance vs. powerpoint, a modest proposal: John Bohannon on TED.com


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White guilt and african american culture defining America

In art,business,church,culture,design,faith,Theology,work on November 10, 2011 by mstevensrev

It seemed unusual but I gave a presentation in Orlando, FL in 2003 to a classroom of pastors in training titled, “Why you should care about Eminem.”  In it my partner and I traced the thread of influence from the Negro Spiritual to Jazz to Blues to R&B and to Hip Hop as significant influencers of spiritual music, or as Jon Michael Spencer formerly Duke University refers to it Black Sacred Music.  While appropriate for that audience the scope was far too limited, since the practice of American slavery as a oppressed people group African Americans have had greater influence then most realize, the clearest moment I point to is what is known as the Harlem Renaissance .

So this week I watched two interviews that sparked my passions on this topic one again first from the Harvard Business Review titled, The Tanning of America, interview with Steve Stoute.  Perhaps it is my sensitivity but throughout the interview I feel the weight and appreciate Senior Editor Scott Berinato interviewing and awkwardness in using the term Tanning, it both highlights but also takes some of the power out of the white guilt associated with many similar conversations.  That is an aside to the meat of the interview is when Steve Stoute discusses the Madison Square Garden performance of RunDMC.  How they were not only changing music, fashion, but global culture.  The significance that an executive from Adidas had vision in that moment is beautifully redeeming.

For those who have not heard the story, one of our cultures most successful and popular actors Will Smith was deeply influencing by RunDMC. When asked why he got into rap as The Fresh Prince, Smith answered that he saw the video of Run DMC doing a stadium concert in Japan when during the concert they told everyone to hold up their Adidas.  Smith said seeing the influence these guys had over 20,000+ Japanese fans in that moment made him want to get into it.  For those who don’t know the picture in this post is of my current version of the shoes which I grew up with in Baltimore and there is a collectors addition commemorating  the 25th  anniversary of the song My Adidas, available.

The other interview that got me thinking this week was from Inc. with Russell Simmons.  Russell is one of the great culture leaders in our country and the world, this interview also gives him the opportunity to talk about his deep spiritual side to his life and ventures.  He does have one great story he tells about LL Cool J and a commercial for The Gap. Sometimes the most powerful culture changers are clearly in your face but so transcendent that you cannot even see them, and for America there is a great responsibility for it’s citizens to respond to such a beautiful and tragic influence that has so deeply shaped us.

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Getting my kids into the tangable

In art,Books,business,computers,culture,family,k ids on August 11, 2011 by mstevensrev

My work allows me to be around amazing technology and the people who make it.  I have worked intimately with leading companies and gotten to see first hand the artistic nature of writing code and then it coming to life.  For most consumers though this elaborate process simple becomes a means of consuming content, the creative is behind the curtain and often ignored.

I started thinking about this because of a conversation with a new friend where in talking about raising children she mentioned the importance of having books around in addition to the ‘screens’ that are apart of our daily existence.  She said, “I want my kids to have something tangible.”  Which stuck with me.

Tangible things create limits very quickly for us.  That is the magic of technology, Ray Ozzie said that the entire reason he started programming is because he knew if he could imagine it, he could create it.  There is a huge difference though in my mind between creating and consuming.  When I pick up a trumpet I immediately run into the limitations of my lips, training, lungs, and everything else.  When I play a trumpet on Garageband I am free of many limitations.

As a parent of three kids I am often looking for the easy way to get through situations, and I am keenly aware that is not the best.  Hand a kid a screen, and they will be entertained for an hour, teach the kid what about life the screen makes magical and they will be caught up in the wonder of life.

 

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Just in time for a blog push

In blogging,business,Microsoft,Uncategorized on June 14, 2011 by mstevensrev

Currently my new job has lots of great things going on…and I get to have my fingers in many pies. Of course selling is at the core of what I do but my hiring was because of my marketing background as well. So I’m beginning to make a push for Averro, and going to the current website you will understand why.

Just in time for this Hugh Macleod from the gapingvoid.com reposted, The Porous Membrane: Why Corporate Blogging Works with some new thoughts:)  ALIGNMENT is what I am thinking tons about right now.   As a small company much of what is done is on the reputation and relationships of individuals.  This is good, because we have great people.  But as we all know to say in the tech world, err “it does not scale”.  So let’s bottle what we do as individuals and let the world know we care about the work we do.

Hugh also sent me on to Sarah Dopp, “Can I have a witness?” Enjoy.

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>The Revelation of the Golden Pyramid

In Books,business on March 13, 2010 by mstevensrev

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Reading Awakening the Entrepreneur Within has been a good exercise for me which I have been inspired, at times overwhelmed and wanting to give up, and generally encouraged that I can do this. Before I take it back to the library I wanted to take some last notes on the “Enterprise”. When you understand business systems, there is the ability not just to start a business, but to start hundreds of businesses.

Here is the strategy:
1. Identify Old Co. – these are the marketable skills that you currently possess
2. Make a list of every single vertical niche market you could conceivably provide your service to – these make up customer categories
3. Identify your trading zone – geographic area of customers (I question relevance for web based products/services)
4. Pick the ten most appealing Customer Categories
5. Pick the one most appealing Customer Category – where is the money:) I like this because success these days is not necessarily making the next walmart but rather getting followers that will evangelize your product or become your tribe
6. Learn everything you can possibly learn about this one customer category – who are they, passions, hopes, buying habits, etc.
7. design client fulfillment system – must have the means to get it out there
8. design your lead conversion system – person is interested…must be ready
9. design your lead generation system – sales 101
10. test effectiveness of your new practice – do it, track, measure
11. document – weakness of mine, have trouble doing this within my home which would yield quick results must be disciplined about doing this in business
12. Create your surrogate practitioner agreement – legal, trademark/patent make sure you IP is taken care of
13. Recruit first surrogate practitioner – these will be folks you take through the previous 11 steps
14. Train your first Surrogate partner
15. Build your business management system – monitor performance of practices, improve operating system, expand the capability
16. Replicate

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>This is one reason I love Amazon.com

In business on March 21, 2008 by mstevensrev

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How do they know? Karin just went to Costco this week and bought many of these items! I love advertising when it make sense to what my needs are.

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>Is this the case for you and price promotions

In business,Sinometrics on January 24, 2008 by mstevensrev

>I find this is true in my personal life and have trusted it in my professional life. Was wondering if anyone felt significantly different. When you cut price you expose the true value. Hard work needs to be done on what the particular price should be and then it should be stuck with, at least if you are passionate about it. The things I buy on promotion are things that I don’t care about. When I pay full price I am nuts for it.

http://www.newswise.com/articles/view/537141/?sc=dwtr

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>Raving Fans

In business,work on January 4, 2008 by mstevensrev

>I have the book in my bag, and it is next on my list or maybe just after the next book. Regardless I should be finished it two weeks from now.

Today I read Seth Godwin’s post on “The truth about word of mouth”. Very insightful, especially the part about the election and the caucus mattering.

The 1% rule is remarkable. For me I guess empowering the 99% means I need to know some percentage of them in order to get them excited.