Currently my new job has lots of great things going on…and I get to have my fingers in many pies. Of course selling is at the core of what I do but my hiring was because of my marketing background as well. So I’m beginning to make a push for Averro, and going to the current website you will understand why.
Just in time for this Hugh Macleod from the gapingvoid.com reposted, The Porous Membrane: Why Corporate Blogging Works with some new thoughts:) ALIGNMENT is what I am thinking tons about right now. As a small company much of what is done is on the reputation and relationships of individuals. This is good, because we have great people. But as we all know to say in the tech world, err “it does not scale”. So let’s bottle what we do as individuals and let the world know we care about the work we do.
Hugh also sent me on to Sarah Dopp, “Can I have a witness?” Enjoy.
Web Theologian 
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