
There are so many options available, that considering how your service or product stands out from the crowd is worth thinking about. There is the negative side of standing out. Not catching the error in during the review of the proposal could make a seemingly competitive bid a very easy choice against you because your best foot forward does not measure up for the potential client. Or simply being loud does not mean that anyone will listen even if some of the message is good because they have already hit the mute button on you either figuratively or literally.
What about when you do your best and this is the standard in the culture or the competitive landscape? After an experience of “losing” my bag in Tokyo I heard a story of a former CEO of my company from when he was setting up the Japanese office in the same city. He purchased a bike while he was living in Tokyo that he used to get around. When his time was complete he parked it in front of the office and forgot about it. Three years later he returned to Tokyo and went to the office to find his bike still there, without having been locked up.
Was the bike unremarkable and therefore no one paid it any attention? Perhaps. But even the most junky bike in Seattle I have seen stripped to it’s frame as it was the only part of the bike locked to the bike rack. Rather the cultural environment in Tokyo is one in which people don’t steal bikes, therefore in order to stand out in this environment is very difficult. When competition is tough and you have a rival that has brought their best team, has a strong moral center, and has already delivered to clients at the level being proposed at the moment…this is when things get interesting. You don’t even have to be in a commoditized market to struggle with this, as the standard is just higher.
So in the U.S. you might be doing a great job if you never steal a bike, but if you live in Japan that is just expected. How do you up your game? If you are looking for some thoughts you should check out the book, Purple Cow by Seth Godin about transforming your business to be remarkable.
“In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable


Your resources are limited, there is fear that you don’t have everything necessary in order to get the job done. So you wait, you ask, you wait, you hope, and you look around why the world appears to be passing you buy. If you continue to wait until everything is perfect no one would ever sell anything, get married, or have children.
There is a difference between being centered and being at the center. In both cases the center is where the action is happening. Personally, being at the center is where I love to be. This morning while attending the Seattle Pacific University Downtown Business Breakfast,
Today I read about the girl that was accepted into 5 Ivy League schools and she wrote about Costco: 

At what pace is it best to start your week? Common practice for sales teams has been to have a Monday morning all hands meeting, to focus and motivate the team to go knock it out of the park regarding their goals the rest of the week. Others look at refocusing on goals after returning to work, making sure when you do start taking action you know that the correct things are being addressed. Then there are others who must read something to inspire creativity and innovation.
All of these work. Also an important questions is to think about when does our week really start? Most weeks I try to provide myself space on Sunday from work, but in general work does not stop just because it is a particular day of the week or hour. It seems that Einstein’s Space-Time rules do not exist for work as it is outside of space:)
On March 22, 2016 one of my favorite musicians passed away, Phife Dawg from A Tribe Call Quest. There were so many great tributes and articles in the last week, that I was able to enjoy them without feeling the need to add to the mix of the many wonderful things that everyone was saying. The connection provided by Phife to the universe for me was evident last week as I was surprise as to how many other people were impacted by his work! Last Tuesday I had a day in the car with a co-worker and all we listed to was Tribe, great way to grieve and tribute.

