Articles

Simple sales strategy exercise

In advertising, business, Community, culture, design, principles, running, work on September 21, 2016 by mstevensrev

20160920_073222.jpgYesterday while running through the park yesterday I ran past this art and was reminded of a simple mental exercise regarding sales. Follow with me for a moment:

Which of these to chairs represents the salesperson and the client?

There is no correct answer but the way you answer may reveal a great deal about how you think of salespeople. If you are a salesperson it may reveal how you think about yourself. In an ideal world the chairs would be the same size and it would be two experts working together for their common good. There are also times to humble oneself, when providing hospitality or after a mistake that may lead to an discrepancy.  There have been moments where I have remembered this image and thought to myself, which one do I feel like right now…and is that okay?

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.

William Clement Stone

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