A town you are unfamilar with and a night with co-workers that you would like to impress with a savvy dinner choice. Hours can be spent reading reviews and looking at websites in order to make the correct choice, or you can call a trusted foodie friend to get her recommendation on the best place in this town. The list of restaurants you receive confirms you made the correct choice, various cuisines, locations and styles. You are confident that you can’t go wrong.
The choice is not the end of it though. Upon arriving at the restaurant letting them know that not only was it our first time eating there but also the restaurant came highly recommended from a friend is key information to share. It gives them (the restaurant) an even greater opportunity to delight and treat you like you are special. And if all goes well they don’t disappoint.
So there are wins all around: you got to eat great food, co-workers were delighted and impressed, and the friend becomes more of a trusted friend. Sometimes the person doesn’t even have to be present at the meal in order for deeper bonding to happen around food.
Eating is so intimate. It’s very sensual. When you invite someone to sit at your table and you want to cook for them, you’re inviting a person into your life. -Maya Angelou
Web Theologian 
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