Whether two hours on a plane ride next to a prospect, or at the last two minutes of a board meeting it is important to be ready to pitch. There are a few keys to be successful:
- Know your goal
- Make sure you get attention and don’t let the listeners escape
- Once you achieve your goal shut it down, anything you say afterward could ruin it
- Make sure you know next steps
The last one I missed out on today as the goal was clear, the pitch was good, but we closed the meeting and I’m still not sure if it is approved. Never forget the last step as it is so much more work to deal with it afterward.
Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don’t do it.-Mark Cuban
Web Theologian 
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